Definistion of Strategythe determination of the long -run goals and objectives of an enterprise and the adoption of courses
of action . and the allocation of resource necessary for carrying out these goals
Alfred chandler عرف الاستراتجيه وقال
Competitive strategy is about being different . it means deliberately choosing a different set of activities to deliver a unique mix of value ""
اما عم مايكل بورتر Michael porter فقال
a pattern in a stream of decisions
فى الاستراتجيه بتتقسم ال ثلاث مستويات
C B F
corporate
business
function
